India has 2nd largest number of Internet users in the World: Mary Meeker 2k19 report. At the ongoing Code Conference 2k19, the “Queen of the Internet” & former Morgan Stanley internet analyst Mary Meeker has released her annual Internet Trends Report for 2k19.
Diving right in, Meeker’s 334-page report reveals that there were a total of 3.8 billion internet users around the world in 2018: That is equal to 51 percent of the global population. The number of internet users is up from 49 percent in 2017.
Of the 3.8 billion, India has the second largest internet user base standing at 12%, while China continues to lead with 21 percent internet users. [T]he US is on number three with a base of 8 percent internet users.
Meeker points out that while the number of internet users increased globally, the rate of growth slowed down.
Meeker also talks about e-commerce growth in India, with specific numbers for Reliance Jio’s connectivity plus retail model. Per the report, Reliance Jio has expanded offline access to e-commerce, & its subscriber count has doubled in one year to 307 million. Meeker’s report also reveals that owing to the large base of services Jio offers, the data usage has doubled in 2k19 to close to 18 exabytes.
Further, India’s Byju, a virtual classroom platform, made it to the top internet trends of the year, with close to 2 million paying students between the age of 7 to 12, using the service.
Besides that, globally, Meeker’s report shows, the smartphone shipments fell by 4 percent in 2018, compared to 0 percent in 2017. The fall is in line with a recent IDC report.
Reportedly, Google & Facebook continue to account for the majority of online ad revenue, but the growth of US advertising platforms like Amazon, Twitter, Snapchat & Pinterest is outstripping the big players. Per Meeker’s numbers, Google’s ad revenue grew 1.4 times over the past nine quarters & Facebook’s grew 1.9 times, while the combined group of new players grew 2.6 times.
On the device usage end, per the report, the time spent on viewing videos globally has increased twice in the last year. Meeker has recorded that globally there are 1.5 billion monthly active users on video platforms — from Facebook, YouTube to Snapchat & TikTok. “More than 50 percent of Twitter impressions now involve posts with images, video or other media,” Meeker notes in her report.
In addition to that, the number of interactive gamers worldwide grew 6 percent to 2.4 billion people last year, as interactive games like Fortnite became the new social media for certain people. The number of people who watch those games — rather than participate — is swelling, too.
Podcast listeners have also increased two times over in the last four years with 70 million monthly active listeners currently.
Meanwhile, the user base for voice-based devices grew as well. Amazon Echo’s installation base grew to about 47 million in 2018. That growth is also attributed to the increase in Amazon Echo skills, which since 2015 has seen a dramatic increase. In 2018, Amazon Echo skills have been recorded close to 90,000.
Wearables users in the US also increased to 52 million. That’s over double the number recorded in 2014 — 25 million.